Product brand promotion strategy of global hotel group in Vietnam Market (Vinpearl group & Muong Thanh group)

Market analysis: Next, the study needs to analyze the Vietnamese market to understand customer needs and trends. This may include researching competitors, analyzing cultural and economic factors affecting the market. Current strategy assessment: The study needs to evaluate the current promotional strategies of global hotel groups in the Vietnamese market. This may include analyzing their advertising campaigns, marketing activities, and brand image. Objective identification: Based on the market analysis and current strategy assessment, the study needs to determine the objectives for the product branding strategy. The objectives may be to increase brand awareness, increase sales, or attract new customers. Strategy development: After determining the objectives, the study needs to develop a product branding strategy. This strategy may include identifying advertising channels, creating compelling advertising content, building relationships with local partners, and setting up promotional programs. Evaluating effectiveness: Finally, research needs to evaluate the effectiveness of the product branding strategy. This may include collecting data after the advertising campaign and comparing it to the set goals to see if the strategy has achieved the expected results.