The Analysis of Customer Care Activities at Big C Vietnam

There is an opinion that " The survival of a business depends largely on how well it takes care of its customers?" Especially in a context where businesses have strong competition like this era. If a business does not have good customer service, it will be difficult to "stick" in the market.” Yes, customer care plays a very important role in retail business efficiency. However, in reality, currently, the quality of customer care services is not really paid attention to by businesses or the customer care services businesses are providing do not meet the requirements, especially for businesses. domestic. Foreign businesses, due to their financial advantages, scale and management experience, are able to provide better and more diverse services, but these services are still not truly perfect. Researching and finding solutions to improve customer care activities is a very necessary issue, not only for domestic businesses but also for large foreign retail corporations. Because today, as the economy develops and the quality of life is improving, the need for quality customer care services becomes increasingly demanding. Therefore, how to operate customer care in Vietnam in general? In general, the organization of customer care activities of Big C enterprises in particular is focused and improved. The article proposes a number of solutions to improve the quality of customer care services of Big C.