Customer Satisfaction in Service Industry

When a consumer/customer is contented with either the product or services it is termed satisfaction. Satisfaction can also be a person’s feelings of pleasure or disappointment that results from comparing a product’s perceived performance or outcome with their expectations

It is clear that consumers are important stakeholders in businesses and that management places a high value on keeping them happy. Both companies and researchers have displayed a keen interest in the topic of customer happiness. Organizations now have an obligation to provide new services on top of what they already offer. A factor to figure out customer satisfaction is now service quality. Several academics have established a connection between customer happiness and service quality. The main purpose of this study is to examine the relationship between customer satisfaction and service quality in service sectors with respect to the service quality dimensions.