Research on the Competitive Advantage of Enterprises: The Case of Vietnam Container Joint Stock Company

This study aims to investigate the competitive advantage of enterprises, with a specific focus on Vietnam Container Joint Stock Company (VICONSHIP). Using qualitative research methods, based on the study of documents and in-depth interviews with 15 experts, including 2 senior executives, 8 middle managers and 5 operating staff to collect in-depth information about the competitive advantage of the company. The research results show that VICONSHIP's competitive advantage stems from its human resources, reputation, fleet and infrastructure, strategic partnerships, operational efficiency, technological innovation, low cost and extensive network and scale. The study also highlights the importance of trade agreements that Vietnam has signed that affect the competitiveness of VICONSHIP. Based on the research results, a number of recommendations are made for VICONSHIP to help the company maintain and improve its competitive advantage.