E ISSN: 2583-049X

International Journal of Advanced Multidisciplinary Research and Studies

Volume 4, Issue 3, 2024

Unveiling the Authenticity: Exploring Consumer Patronage on Counterfeit Goods in Novelete, Cavite

Author(s): Janila Ann Piamonte B, Bea Cristel Bocalan G, Rezzie Abogado D, Rica Mae Silvestre, Lazaro Bryan Louis G

DOI: https://doi.org/10.62225/2583049X.2024.4.3.2860


The study titled "Unveiling the Authenticity: Exploring Consumer Patronage on Counterfeit Goods in Noveleta, Cavite" aims to investigate the factors influencing consumer patronage of counterfeit goods in Noveleta, Cavite. Genuine products that are copied and manufactured without the owner's permission are known as counterfeit goods. Consumer behavior towards counterfeits is a complex topic that is the product of in-depth research from their perspectives. The questionnaire will consist of five distinct sets of questions, each tailored to address specific aspects of the research problem statement (SOP). Qualitative is the nature of the study and the focus of a particular locality for the potential and proportionality of responses and participants for participants who are used to understanding and responding to consumer interest in counterfeit products. Provide an in-depth discussion involving fifty (6) people Acting as participants, the respondents were selected using describe, credibility, transferability dependability and confirmability. These statements say that one of the reasons why the consumer, like I.E. Icko, Sam and Maria chose to buy fake products because of the high prices of legitimate branded products in the market. The significant difference in price of genuine products compared to counterfeit products has a significant impact on the decision making and purchasing behavior of consumers. This is one of the reasons why, even with the risks involved in buying fake products, consumers still buy them as consumers try to satisfy their needs and wants in a cheaper way.

Keywords: Counterfeit Goods, Consumer, Authenticity, Unveiling, Patronage

Pages: 847-850

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