Exploring Factors Influencing Perceived Business Performance: A Quantitative Investigation among Sole Proprietorship Owners in Noveleta Cavite

This study explores the determinants of perceived business performance among sole proprietorship owners in Noveleta, Cavite. Recognizing the pivotal role of micro and small enterprises (MSEs) in economic development, the research examines various factors influencing the success of these businesses. Sole proprietorships, characterized by their lack of legal entity status and unlimited liability, represent a significant portion of the entrepreneurial landscape. The study aims to provide a detailed analysis at the local level, offering insights into how educational background, access to credit, business experience, market linkage, and job satisfaction impact business outcomes. Existing literature, including studies from Ethiopia and other global regions, highlights the diverse and sometimes inconclusive nature of these determinants. This research contributes to a more nuanced understanding of the specific challenges and success factors faced by sole proprietorships, ultimately aiming to support more effective policy-making and business strategies tailored to the needs of these entrepreneurs.