The Differences in the Differentiation Competitive Strategy of Beverage Firms

In the current period, the world economic situation has undergone many changes. In addition to the positive effects of joining the world and regional economic organizations, international economic integration poses many challenges for Vietnamese firms in general and beverage firms in particular. Due to a number of internal limitations in terms of capital and technology, management, and more traditional production methods, the competitiveness of domestic beverage enterprises faces many difficulties. This study was conducted with the aim of assessing the differentiation competitive strategy (DCS) of beverage firms through survey results. The survey subjects are employees of beverage firms in Vietnam. We use both qualitative and quantitative research methods. Quantitative research methods were carried out with SPSS software, including independent T tests and ANOVA. Research results show that there is no difference in assessing the differentiation competitive strategy of beverage firms between different subjects in terms of gender, family platforms, marital statuses, areas of activity, or ages. Based on this result, the study proposes some recommendations for beverage firms to improve business performance.