The Differences in Cost Leadership Competitive Strategy in Beverage Firms

According to a general report, it is known that Vietnam's beer consumption by 2022 will be 3.8 million liters per year. The beverage production industry, including beer, alcohol, and beverages (including soft drinks, mineral water, and non-alcoholic drinks), is a level 3 economic sub-sector in the second-level sub-sector of beverage production, while the first-level industry is the secondary industry. Manufacturing and processing industry. The beverage industry is facing many challenges from the domestic and foreign business environments. Therefore, improving competitive strategy in general and cost leadership competitive strategy in particular is one of the important measures to help beverage firms improve business performance. This study was conducted with the aim of assessing the cost leadership competitive strategy of beverage firms through survey results. The survey subjects are employees of beverage firms in Vietnam. We use both qualitative and quantitative research methods. Quantitative research methods were carried out with SPSS software, including independent T tests and ANOVA. Research results show that there is no difference in assessing the cost leadership competitive strategy in beverage firms between different subjects in terms of gender, family platforms, marital statuses, areas of activity, or ages. Based on this result, the study proposes some recommendations for beverage firms to improve business performance.