The Drive to Acquire Employees in Commercial Banks

Work motivation is an individual's willingness to make efforts towards organizational goals, provided that some of his or her needs are satisfied according to his or her efforts (Robbin, 1993). Commercial banks exist with two central roles in the economy: (i) creating liquidity and (ii) transferring risk (Berger & Bouwman, 2009) [1]. Through the creation of liquidity, the banking system has supported economic growth (Gupta & Kashiramka, 2020) [2]. This study was conducted with the aim of identifying, analyzing, and measuring the drive to acquire employees in commercial banks in Hanoi by using qualitative and quantitative research methods. Quantitative research methods were carried out with SPSS software, including descriptive statistics, Cronbach's alpha, and EFA analysis. On the basis of a review of previous studies and after interviewing experts, the study has identified and analyzed five scales (component attributes) of the drive to acquire employees in commercial banks. Based on this result, the study proposes some recommendations to improve the quality of human resources and business performance in commercial banks in Hanoi.