E ISSN: 2583-049X

International Journal of Advanced Multidisciplinary Research and Studies

Volume 3, Issue 4, 2023

A Study on Changing Consumer Preference Towards Organized Retailing from Unorganized Retailing with Special Reference to Reliance Retail in Coimbatore City

Author(s): Dr. MR Chandrasekar, G Manjusree


Organized and unorganized both sectors of retail are contributing a lot to the nation. Not Only in terms of giving employment to the people but also in terms of satisfying customers and contributing to the national income of the country. However, the success of any business depends upon the customer satisfaction and customer preference how a particular retail makes space in the mind and heart of its customers. The study aims to find the factors or the Reasons that actually changing the preferences of retail customers for organized from unorganized retailing. This scaling was given to the various factors which influenced by prefer the organized retailing. The statistical tools used for analysis of data were chi-square test, description analysis.

Keywords: Customer Satisfaction, Coimbatore City, Reliance Retail, Unorganised, Organized

Pages: 835-837

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