Apple's strategic approach to the issues of employer and human resource branding

In this article, we present research on Apple's employer brand strategy. Theoretically, it provides concepts, important roles and effective research methods for employer brand. Regarding the Apple brand, offering effective recruitment strategies, they have a strong corporate culture, selecting and recruiting personnel through difficult challenges, in addition to very high requirements in recruitment. When choosing employees, Apple has an extremely attractive and attractive welfare and benefits regime. Through the research results, the advantages and disadvantages are summarized and solutions are proposed to improve the Apple employer brand.