Analysis of customer relationship management strategy of Novaland real estate group

This article analyzes the distribution channel management strategy in the real estate sector of Novaland Group. The article goes into practice and presents policies and strategies to successfully nurture and build customer relationships in the real estate sector, from which other corporations can copy, learn, and open. Expand and innovate to be able to have the same success in building and maintaining customer relationships that are the basis and solid foundation for business.