E ISSN: 2583-049X

International Journal of Advanced Multidisciplinary Research and Studies

Volume 2, Issue 4, 2022

Analysis of investment strategies of business units of VinGroup in the development stages of the real estate industry

Author(s): Hua Trung Phuc, Nguyen Thi Thuy Van


At the enterprise level, investment is understood as activities that bring long-term benefits such as, market share or resource development of enterprises. However, the essence of today's investment is that businesses must create and bring customers new and more sustainable added values compared to competitors so that they can choose themselves without coming to customers. competitor. Understanding that, VinGroup has been building for itself a methodical investment strategy to create new values, attract customers to its projects, evidence that VinGroup has done quite well in this regard. when the fact shows that VinGroup is a number of companies currently leading in investment strategies in real estate market segments.

Keywords: VinGroup, Real Estate Investment, Vietnam

Pages: 620-630

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