Analysis of investment strategies of business units of Novaland group in the development stages of the real estate industry

At the enterprise level, investment is understood as activities that bring long-term benefits such as, market share or resource development of enterprises. However, the essence of today's investment is that businesses must create and bring customers new and more sustainable added values compared to competitors so that they can choose themselves without coming to customers. competitor. Understanding that, Novaland has been building for itself a methodical investment strategy to create new values and attract customers to its projects, evidence that Novaland does a pretty good job in this regard. In fact, Novaland is leading in investment strategies in real estate market segments.