An analysis of the competitive strategies of Vingroup's business units at different stages of development of the real estate industry

At the enterprise level, competition is understood as the struggle or competition from some competitors for customers, market share or resources of enterprises. However, the essence of today's competition is not to destroy competitors, but rather, businesses must create and bring customers more added value or novelty than competitors so that they can choose your products, services and solutions without going to the competition. Understanding that, Vinhomes has been building for itself a good competitive strategy to attract customers to its projects evidence that Vinhomes does quite well in this regard when in fact Vinhomes is leading the way. leader in the real estate market segment.