International Journal of Advanced Multidisciplinary Research and Studies
Volume 2, Issue 4, 2022
Analyzing the process of building a resort real estate brand in Nha Trang, Khanh Hoa
Author(s): Nguyen Duy Phuong
In the current conditions of national economic development and global economic integration, to ensure long-term survival and development, enterprises must always innovate and improve service quality as well as their position in the global market. Real estate is an industry that requires a strong medium and long-term capital source, a stable financial plan. So, currently the lack of capital is always a problem that makes businesses operating in this field concerned. Funding channels for real estate businesses include: credit from commercial banks, the mortgage and re-mortgage system in the banking system, real estate savings, bonds, stocks, investment funds, potential investors, both domestic and abroad. Currently, the source of capital that is decisive and plays the largest role in providing the real estate market is still the bank, but this important source of capital has not been able to meet the rapid development of the real estate market. On one hand, there are many retail investors who want to participate in the real estate market but do not have enough money to buy a full product. On the other hand, investors are also afraid of poor liquidity of small business. One of the positive solutions to solve the capital problem for the real estate market is to find effective mechanisms and tools to raise capital that can connect the real estate market with those capital sources, and one of the solutions to draw capital for the real estate market is a real estate investment trust fund, a model that is operating very successfully in some developed countries.
Keywords: Resort Property, Brand Building, Nha Trang, Khanh Hoa
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