E ISSN: 2583-049X

International Journal of Advanced Multidisciplinary Research and Studies

Volume 2, Issue 4, 2022

Analysis of the process of luxury property brand building in Ho Chi Minh City

Author(s): Nguyen Hoang Tien, Nguyen Duy Phuong


This article analyzes the luxury real estate market in the first-class urban area in Vietnam, Ho Chi Minh City. The branding process is considered to support the appropriate business strategy to enhance competitiveness in the real estate sector, which is always considered the most attractive and most potential investment channel for companies and individuals in Vietnam.

Keywords: Luxury Property, Brand Building, Ho Chi Minh City

Pages: 125-132

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