Social Media Efficacy to Students’ Academic Performance Teachers’ Perception

This study examines teachers’ perceptions of the efficacy of social media on students’ academic performance, emphasizing both its positive and negative impacts. In today’s interconnected world, social media platforms such as Facebook, YouTube, and TikTok have become integral to students’ daily lives, serving as avenues for communication, collaboration, and knowledge sharing. Drawing from the perspectives of secondary school teachers, this research employed a qualitative-descriptive design using thematic analysis to interpret data gathered through interviews and questionnaires. Thematic analysis allowed the researchers to identify recurring patterns and themes related to how teachers view social media as a tool for learning.

Findings revealed three major themes: (1) academic enhancement through digital engagement, where social media supports access to educational resources and peer collaboration; (2) distraction and decline in focus, as students often misuse platforms for entertainment; and (3) the role of guidance and digital literacy, highlighting the need for teacher supervision and responsible use. These results align with previous studies, such as those by Junco (2012) and Kietzmann et al. (2011), who found that social media can improve engagement and communication when used appropriately. Similarly, local research by Dela Cruz (2019) emphasized that integrating social media in classroom instruction increases students’ motivation and participation.

Overall, the study concludes that while social media offers vast potential as a learning tool, its efficacy depends on how responsibly students use it and how effectively teachers guide and integrate it into academic practices.