Building a Physician’s Personal Brand in the Digital Healthcare Era: A Strategic and Ethical Imperative

The concept of personal branding has become increasingly relevant in healthcare, especially for physicians in academic, expertise and leadership roles. In the context of digital transformation, an effective personal brand enhances a physician’s visibility, strengthens patient trust, and aligns clinical expertise with public engagement. This article explores the key components of physician branding, the tools for strategic development, and the ethical boundaries that guide professional communication. Integrated branding benefits both individual physicians and healthcare institutions by improving health literacy, research dissemination, and leadership impact.