E ISSN: 2583-049X

International Journal of Advanced Multidisciplinary Research and Studies

Volume 3, Issue 3, 2023

Multi-Level Marketing in the Context of Dynamical System

Author(s): Karismita Medhi, Bapan Kalita


Multi-Level Marketing has got an international worth estimated to be around 180 billion dollars in the marketing industry. It is also known as network marketing or aggregate selling or referral marketing. Multi-Level Marketing is a type of trades approach where goods are offered directly to customers without passing through a mediator. It follows a dynamical system. This can be measured mathematically with the help of famous K-M SI model. Here, general customers are termed as susceptible persons for being agent of the market and existing agents of the market are termed as infective individuals. In this paper, the magic agent number for the growth of the model is obtained by the concept of reproduction number of the SI model.

Keywords: Dynamical System, Multi Level Marketing, Mathematical Modelling, Magic Agent Number

Pages: 1071-1076

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