E ISSN: 2583-049X

International Journal of Advanced Multidisciplinary Research and Studies

Volume 3, Issue 1, 2023

Strategic planning and strategy implementation in Vietnamese hotels

Author(s): Dinh Hoang Anh Tuan, Vo Khac Truong Thanh, Ta Hoang Giang


Currently, our country's economy is moving in the direction of modernization and industrialization of the country. In recent years, "green tourism" is a phrase that has been mentioned a lot in the media, and it is certain that in the future this will be a high and sustainable development trend in the hotel tourism industry. To be able to seize the great opportunity, the hotel businesses that are currently small and medium-sized need the determination to change their business strategy and implement the strategy in the best way to bring the tourist industry to life. Vietnam hotels develop strongly in the nearest future. For a tourism and hotel business to thrive sustainably and most conveniently, human resources and direct investment are important factors of the business. This is not only an important factor in hotel tourism but also in other businesses. In addition, businesses in the business in general and in tourism and hospitality in particular need to have an effective and flexible deployment plan to cope with the changes of the environment in the best way.

Keywords: Strategic Planning, Hotel Management, Vietnam

Pages: 89-95

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