International Journal of Advanced Multidisciplinary Research and Studies
Volume 2, Issue 6, 2022
Comparative analysis of customer service culture at Duong Minh English Center and VUS
Author(s): Tran Huu Ai, Dinh Nguyet Bich, Nguyen Le Vuong Ngoc, Nguyen Anh Phuc
Abstract:
This study compares two different English centers that have been operating in Ho Chi Minh City Vietnam for a very long time. Their observed differences in term of customer approach and service culture could be a basis to develop multiple business strategies to compete with each other and with other current and potential competitors in a very tough and demanding market.
Keywords: English Center, Customer Service, International School, Service Culture
Pages: 422-428