Competitiveness of VPS Securities Joint Stock Company

In the context of the rapid development and increasingly intense competition of Vietnam's securities market, enhancing the competitiveness of securities companies has become an urgent requirement. This study analyzes the current competitiveness of VPS Securities Joint Stock Company during the 2022-2024 period through key dimensions including market share, product and service quality, financial capacity, technology, human resources, and marketing activities. The research employs a synthetic analytical approach, combining secondary data with a customer survey to assess customer satisfaction and business performance. The findings indicate that VPS has maintained a leading position in brokerage market share and possesses advantages in financial scale and technological platforms. However, several limitations remain, including a revenue structure that is heavily dependent on brokerage and margin lending, uneven service quality, and a trading technology system that is not yet fully stable under volatile market conditions. On that basis, the study proposes several solutions to strengthen VPS's competitiveness in the securities market, including improving service quality, diversifying revenue sources, investing in technology, and developing a professional brand image.