State Management of E-Commerce in the Context of International Economic Integration

This paper examines state management of e-commerce in Viet Nam amid a deeper phase of international economic integration increasingly shaped by digital trade, data governance, and cross-border platforms. Using legal-institutional analysis, secondary data synthesis, and comparative policy review, the paper clarifies the scope of state management in e-commerce, assesses Viet Nam’s recent regulatory framework and implementation outcomes, and proposes policy directions for the transition to the 2025 Law on E-Commerce, effective from 1 July 2026. The findings indicate notable progress in market expansion, tax administration, consumer protection, and digital-market inspection. Nevertheless, significant policy gaps remain in foreign-platform accountability, seller identification, inter-agency data sharing, personal data protection, anti-counterfeit enforcement, and online dispute resolution. The paper argues for a shift from fragmented, procedure-heavy administration to data-driven digital governance based on risk segmentation, integrated supervision, inter-agency coordination, and international cooperation. Such a shift is essential to balance innovation promotion with market discipline, fiscal capacity, and consumer safety.