The Impact of Digitalization on Firm Performance of SMEs in Hanoi: Mediation Role of Digital Culture

This study is set in the context of increasing digital transformation among small and medium-sized enterprises (SMEs) in Hanoi, Vietnam. The research aims to examine the impact of digitalization on firm performance and the mediating role of digital culture. Data were collected from a survey of 100 SMEs and analyzed using quantitative methods. The results indicate that digitalization has a positive effect on firm performance. In addition, digital culture positively mediates this relationship, strengthening the impact of digitalization on performance outcomes. These findings suggest that firms with a stronger digital culture are better able to leverage digitalization for improved results. The study implies that SMEs should invest not only in digital technologies but also in developing digital culture to enhance performance and sustain competitiveness in a rapidly evolving business environment.