Sa Likod ng Tindahan: The Lived Challenges of Sari-Sari Store Owners in Managing Daily Inventory in Noveleta, Cavite

Sari-sari stores are small retail enterprises that play a significant role in providing daily necessities and livelihood opportunities within local communities in Noveleta, Cavite. Despite their importance, many store owners experience challenges in managing their daily inventory, which directly affects product availability, cash flow, and overall business sustainability. This study aimed to explore the lived experiences of sari-sari store owners in Noveleta, Cavite in managing their daily inventory and to identify the common challenges they encounter.

The study employed a qualitative phenomenological research design. Data were gathered through face-to-face semi-structured interviews with ten (10) selected sari-sari store owners using purposive sampling. The participants were actively involved in monitoring and managing their store inventory. The collected data were transcribed and analyzed using thematic analysis to identify recurring patterns and themes.

Findings revealed that most store owners rely on manual listing, visual monitoring, and experience-based decision-making in managing inventory. Common challenges include stock shortages, slow-moving products, capital limitations, price fluctuations, supplier delays, and the impact of the credit (utang) system on cash flow. The study highlights the importance of systematic inventory monitoring in sustaining small retail operations and may serve as a reference for store owners, educators, and future researchers.