Analyzing the Effectiveness of Microsoft Power Business Intelligence (BI) on Strategic Management in Insurance Industries: A Case Study of Lusaka District

This study aims to examine the effectiveness of Microsoft Power BI in enhancing the strategic decision-making process within Insurance Companies in Lusaka and its broader implications for the Zambian insurance industry. Specifically; (1) it seeks to evaluate Power BI's role in enhancing operational efficiency and competitive advantage, (2) assess its effectiveness in predicting market trends and consumer behavior; and (3) identify key challenges and critical success factors in its adoption and utilization within the sector. Furthermore, A mixed-methods research design were employed, the quantitative component involved surveys administered to 50 from three diverse insurance firms in Lusaka, Zambia. Respondents were selected via stratified random sampling, ensuring representation across firm types and relevant positions/departments. Quantitative data was analyzed using statistical tools (SPSS/R). The qualitative aspect comprised in-depth, semi-structured interviews with approximately 20 senior executives, Triangulation was used to enhance validity. The research was expected to provide valuable insights into how Microsoft Power BI influences strategic decision-making, contributes to operational efficiency and competitive advantage, and aids in predicting market trends within the Zambian insurance sector. Findings identified critical challenges and success factors.