Examining the Effectiveness of Retention Strategies in Enhancing Employee Performance in the Public Sector: A Case Study of Kapiri Mposhi Town Council

This study examines the effectiveness of retention strategies in enhancing employee performance in the public sector, using Kapiri Mposhi Town Council as a case study. The research objectives were to identify the retention strategies employed at the Council, assess their effectiveness in Improving employee performance and determine the relationship between retention strategies and performance outcomes. A sample of 197 employees participated in the study, providing insights through surveys and interviews. Findings revealed that strategies such as job security, recognition and opportunities for professional development significantly influence employee performance, while bureaucratic challenges and limited flexibility can hinder effectiveness. The study further found that these strategies positively impact employee performance, with employees reporting higher motivation, productivity and engagement when retention measures are effectively implemented. Statistical analysis indicated a significant positive relationship between retention strategies and employee performance, suggesting that retention initiatives directly contribute to improved service delivery in the public sector. These results imply that public sector organizations can enhance workforce productivity and satisfaction by adopting tailored retention approaches that balance security, intrinsic motivators and innovative practices.