Examining the Effectiveness of ICT Integration in HR Recruitment Process: A Case Study of Madison Life Insurance Company in Lusaka

The integration of Information and Communication Technologies (ICTs) into Human Resource Management (HRM) has become essential for modern organizations aiming to improve efficiency, transparency, and competitiveness. This study examined the effectiveness of ICT integration in HR recruitment processes within selected Madison Life insurance company in Lusaka, Zambia. The research focused on three main objectives: identifying ICT tools used in recruitment, assessing how ICT influences employee engagement, and examining its role in enhancing strategic workforce planning. A case study exploratory design was employed, using a mixed-method approach. Data were collected through semi-structured questionnaires distributed to HR managers, recruitment officers, and employees. Quantitative data were analyzed using STATA software, applying descriptive statistics frequencies, percentages, and means and Chi-square tests to determine relationships between ICT use and HR outcomes. Findings revealed that online job portals, e-recruitment platforms, and HR analytics tools are the most commonly used ICT systems by Madison life insurance sector, though the adoption of AI-powered recruitment remains limited. ICT integration was found to significantly enhance recruitment efficiency and data management, but its influence on employee engagement was mixed over half of respondents expressed uncertainty about its benefits in this area. However, ICT tools were widely recognized for improving access to HR information, feedback mechanisms, and employee retention. Regarding strategic workforce planning, ICT was rated highly effective in areas such as analytics, budgeting, and succession management, though some respondents questioned its overall impact. The study concluded that while ICT integration offers clear operational benefits, further advancement and training are required to maximize its strategic potential. It recommends that organization expand the use of advanced ICT tools, including AI-based systems, provide continuous HR training, and implement cloud-based HR solutions for accessibility and efficiency. Regular evaluation of ICT effectiveness is also advised to ensure alignment with organizational goals and continuous improvement.