Organizational Culture and Innovations Among Resorts: Inputs to Resort Resilience Framework

Resort management is becoming increasingly concerned with crisis preparation and enhancing business resilience worldwide. This is being aggravated by the COVID-19 global pandemic crisis, where the hotel industry has recently undergone a rapid and radical transformation. This study determined the interplay of organizational culture, innovations, and resiliency among resorts in Central Luzon, Philippines, as a basis to develop a resort resilience framework during challenging times. It utilized the descriptive-correlational design with 333 regular employees from 32 accredited resorts by the Department of Tourism. Data were gathered using a survey questionnaire, interviews, and observations, and were treated using the Percentage, Weighted Mean, and Pearson r. Findings revealed that organizational culture and innovations have both highly significant correlations with organizational resiliency. Resorts with positive culture and those that innovate tend to be more capital, cultural, and relationship resilient. A Resort Resilience Framework was developed as a guide to organizational resilience, leading to more effective and sustainable operations for resorts. The framework stressed that organizational culture, innovations, and resilience are intricately linked, as a strong culture can foster innovation and resilience, while innovation and resilience can strengthen organizational culture.