Optimizing the Gayo Kerawang Production Process Through a Local Wisdom - Based Operational Management Approach

Gayo Kerawang Crafts are a pillar of the creative economy and a cultural identity of the Gayo Highlands. Despite its vast market potential, the industry remains constrained by production inefficiencies, weak supply chain management, and reliance on conventional methods. This study explores how Operational Management principles can be synergized with Gayo local wisdom to create an optimal production model. Through a qualitative approach and an extensive literature review, this study proposes a conceptual framework that integrates Lean Manufacturing, Total Quality Management, and the Sarak Opat value system. The analysis shows that optimization based on social capital and cultural values not only increases technical productivity but also ensures the sustainability of cultural heritage amidst global competition.