Empowering Banyumas MSMEs through the Implementation of a Simple and Practical Business Operating System

Micro, small, and medium enterprises (MSMEs) play a vital role in regional economic resilience in Indonesia. However, many MSMEs face persistent operational challenges due to the absence of structured yet practical business operating systems. This study aims to analyze the implementation of a simple and practical business operating system to empower MSMEs in Banyumas Regency, Indonesia. Using a qualitative descriptive research design, the study is based on more than five years of field mentoring and direct observation of MSMEs affiliated with the Association of Micro, Small, and Medium Enterprises of Banyumas Regency (ASPIKMAS). The findings reveal that simplified operating systems—covering basic financial recording, simple standard operating procedures, lightweight technology adoption, and community-based collaboration—significantly improve operational clarity, business motivation, and inter-MSME synergy. The study contributes to MSME empowerment literature by offering a contextualized and replicable operating system model grounded in local values and practical feasibility for small-scale enterprises in developing regions.