Visual Standardization as Successful 5R Implementation Strategy: A Managerial Empiricism Study in PT Tresno Jamu Indonesia, Cilacap

Objective of Research: The objectives of the research are to describe how standardizing can give value added to any 5R (Ringkas, Rapi, Resik, Rawat and Rajin) implementation by integrating it as a standardized operational control system not just organization’s culture movement.

Design/methodology/approach: A case study of PT Tresno Jamu Indonesia, a labour?intensive herbal medicine manufacturing company in Indonesia is presented. Qualitative data were garnered through on-site observation, attendance in daily management routines and semi-structured interviews, while quantitative data consisted of longitudinal operational performance records (defect rates / inventory accuracy).

Practical Implications: The Result showed that the applications of image-based visual standards are giving a significant decrease in packaging material defect up to 0.9% to 0.25% and Improvement of Stock Opname Accuracy from 75% to100%. The visual standards decreased the cognitive burden, reduced interpretation variation and facilitated immediate identification and pan-correction of deviated operating behavior.

Theoretical Contributions/Originality: The study provides an empirical evidence for the relationship between visual management and cognitive learning theories with observable operational performance measurements in an emerging economy context. The novelty of this study is to conceptualize visual standardization as an implicit management control device that moves 5R beyond a cultural initiative into a sustained, businesslike operation.