Managing Uncertainty: VUCA Approaches to Healthcare and Medical Tourism from a Worldwide Angle

In the ever-evolving landscape of healthcare and medical tourism, organizations are constantly faced with volatile, uncertain, complex, and ambiguous (VUCA) challenges. This article explores the concept of VUCA in the context of healthcare and medical tourism, highlighting the need for strategic approaches to navigate these challenges effectively. By understanding and implementing VUCA strategies, healthcare providers and medical tourism stakeholders can better adapt to the changing global environment, foster innovation, and enhance patient experiences. This article aims to shed light on the importance of VUCA strategies in the healthcare and medical tourism sectors from a global perspective.