The Rise of Social Media-Driven Investing: Bridging the Gap in Financial Literacy and Investor Protection in Haryana

The article aimed to investigate the rising influence of social media among the youth related to investment decisions, especially in the stock market. The results are based on the primary survey in Haryana of 218 respondents. Platforms like YouTube, Instagram, and Telegram have become the key source of financial advice for young investors and financial fraud, indicating the widespread gaps in financial literacy. The findings reveal that approximately 35 percent of respondents are active investors in the stock market, and also highlight trends of investment decisions related to age, gender, education, and employment. The study underscores the urgent need for policy interventions focused on financial literacy, regulation of digital financial content, and efforts to promote equitable access to investment opportunities in the state.