Brand Positioning Strategies of Global F&B Corporations in Vietnam

This article focuses on analyzing the product brand positioning strategies of two leading global F&B corporations in the Vietnamese market: Vinamilk and Nutifood. By discussing the theoretical basis and analyzing the current situation, the article will address the question of how each corporation has applied and adapted its positioning strategy in the fiercely competitive environment of the Vietnamese F&B market. Through a comparison between Vinamilk and Nutifood, the article provides an overview of product positioning strategies and evaluates their effectiveness in building and developing brands in the Vietnamese market.