Generational Differences in Cultural Norms: Analysis between Communication Styles of Gen-Z and Gen-Y in Noveleta, Cavite

This study aims to explore the cultural norms and communication styles of Generation Y and Generation Z, focusing on their implications in managing multigenerational ecosystems. The investigation employed a quantitative, ex-post facto research design with data collected through surveys targeting participants from both generational cohorts. The study sought to answer four key questions: The demographic profiles of respondents, the most preferred communication styles of Gen Y and Gen Z, their perceptions of their communication styles, and how these styles benefit them.

Findings reveal significant generational disparities across communication styles, characteristics, and approaches to learning and work. Statistical analysis (p<0.001) underscores the distinct patterns between the cohorts. Generation Y demonstrated higher scores in communication approaches and work/study preferences, while Generation Z consistently showed lower scores across these domains. Notable differences were observed in their perceptions of their own communication styles, highlighting preferences shaped by generational traits. These insights are critical for fostering effective communication and collaboration in workplaces, educational institutions, and other multigenerational settings.

The implications emphasize the need for tailored strategies that align with each generation’s preferences to avoid misunderstandings and conflicts. In workplaces, these strategies can enhance teamwork and productivity, while in education, they can adapt pedagogical methods to diverse learning styles. Effective leadership requires accommodating distinct generational needs, fostering understanding, and promoting inclusivity. Further qualitative research is recommended to delve into the socio-cultural and technological factors driving these differences. Such efforts could inform policy development and optimize intergenerational cooperation.