E ISSN: 2583-049X
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International Journal of Advanced Multidisciplinary Research and Studies

Volume 5, Issue 2, 2025

Analysis of the Determinants of Business Development



Author(s): Febby Kalunga Kabwe, Marvin Kabubi

DOI: https://doi.org/10.62225/2583049X.2025.5.2.3908

Abstract:

This study investigates the determinants of Business development within the insurance industry in Lusaka, Zambia. It focuses on innovative capacity, resiliency, and networking as pivotal factors influencing business growth. The research utilized a mixed-method approach, combining qualitative interviews and quantitative surveys with 100 insurance companies. Findings reveal that insuarance companies with higher innovative capacities and strong networking capabilities tend to perform better despite regulatory and financial constraints. Resiliency, particularly during economic downturns and external shocks, was also highlighted as essential for long-term sustainability. This research contributes valuable insights for policymakers and industry leaders in supporting Business development, particularly in resource-constrained environments. Key findings reveal that access to funding, market competitiveness, and technological adoption significantly drive business growth. Moreover, the role of government policies, such as tax incentives and regulatory frameworks, is found to be critical in fostering a conducive environment for business development.


Keywords: Business Development, Innovative Capacity, Resiliency, Networking, Insurance industry, Lusaka, Zambia

Pages: 861-868

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