Design and Implementation of an Agric-emarketing Web application

Farmers' productivity can be greatly increased by the use of information and communication technologies (ICT) in agriculture. In contrast to their commercial counterparts in metropolitan areas, many subsistence farmers in rural areas have limited access to ICT tools. The efficient marketing of agricultural products must be given top priority since food security is necessary for human survival. For subsistence farmers, one of the biggest obstacles is the effective marketing of their produce to close the gap with urban commercial farmers, boost value, and prevent waste. These difficulties include food waste, delayed information access, and market accessibility because of geographic limitations.

ICT can offer a useful framework for tackling these issues. The goal of this research is to create a user-friendly web-based e-marketing platform specifically for Zambian subsistence farmers. By providing a digital platform for farmers to list their goods, including fruits, vegetables, and grains, the suggested platform expedites the marketing process. Customers can browse and choose their favourite products using the platform's user-friendly web interface. Through the site, buyers may get in touch with vendors directly to discuss rates, schedule pickup or delivery, and finish transactions.

Through a study of the literature and an examination of their present marketing difficulties, the effective dissemination of baseline data about ICT technology use by subsistence farmers was examined. The study's findings emphasise how important it is for subsistence farmers to market their goods effectively and whenever it suits them. This is addressed by the web-based e-market platform, which can be accessed on any device with an internet connection. It assists subsistence farmers in quickly marketing their produce to prevent food waste. The platform's performance evaluations show that it improves market accessibility, does away with the need for middlemen, and maximises farm output and profitability.