Tourism in the Andaman Islands: A Comprehensive SWOT Evaluation

The economic development of any country heavily relies on the growth of trade, commerce, and industry. The Andaman and Nicobar Islands, located in the Bay of Bengal, are rich in tourism resources, with natural beauty, pristine beaches, and clear waters attracting thousands of visitors annually. These islands, once referred to as "Kalapani" due to their association with the British colonial punishment, now contribute significantly to the livelihoods of local communities. This study analyzes the behavioral and functional characteristics of tourists visiting the Andaman Islands, focusing on demographics and satisfaction through a questionnaire survey. Data were collected via a field survey using a pre-structured questionnaire at various Andaman tourist spots. A SWOT analysis identified strengths, weaknesses, opportunities, and threats to tourism development. Tourist satisfaction is high in areas like Bharatang, Havelock, Diglipur, and Rangat, while moderate satisfaction is observed in Hutbay and Mayabander. Tourist spots like Long Island, Hutbay, and Mayabander have lower satisfaction levels. Neil Island, Havelock, and Ross Island show the most tourism potential, whereas Long Island ranks lowest. Despite its challenges, such as limited connectivity, high costs, and infrastructure issues, the Andaman Islands possess vast potential for eco-tourism, adventure tourism, and cultural exploration. Addressing misconceptions, enhancing infrastructure, promoting sustainable tourism, and developing international air routes could improve accessibility. Strategic planning to mitigate overcrowding, cultural erosion, and environmental degradation will ensure the islands’ long-term appeal and sustainability, positioning them as a top global tourist destination. With careful management, the Andaman Islands can preserve their unique charm while flourishing as a tourism hub.