Promoting Customer Satisfaction at Bach Hoa Xanh Vietnam

One of the aspects that most affects customers' consumption behavior towards businesses is satisfaction. Currently in Vietnam, research topics are on maintaining customer satisfaction with supermarkets or analyzing service quality at large shopping centers. The new projects have a general approach to the factors that ensure customer satisfaction with the service quality of Bach Hoa Xanh store - a Vietnamese retail business with great development potential. Therefore, we researched the factors that affect the satisfaction of Bach Hoa Xanh business. Based on the analysis, the results show that in addition to implementing well the human factors - employees, trust, store policies and prices, Bach Hoa Xanh should also organize customer care and solve problems. Resolve conflicts and build a unique corporate culture.