Retaining customer satisfaction at Mega Market Vietnam

Quality management is a fundamental scientific field of Management Science, receiving attention and research from many domestic and foreign experts. When researching and applying modern quality management methods and models, people often consider quality management in two areas: Quality management in the manufacturing sector and quality management in the manufacturing sector. service. Since the 1990s, service quality (QDV) is an area that has received a lot of attention from scientists as well as organizational administrators because services have an increasingly important position in the economic structure. nation as well as contributing significantly to each country's GDP, Parasuraman also proposed a service quality measurement model called SERVQUAL. Scientists have built and proposed many quality measurement models. services aimed at evaluating different specialized service areas. Dabholkar (1996) proposed and built the retail service quality model (RSQS).