International Journal of Advanced Multidisciplinary Research and Studies
Volume 4, Issue 6, 2024
Implementing customer care activities at Lotte Vietnam
Author(s): Le Bao Quynh
Abstract:
Vietnam is beginning to enter a new phase of development and integration, deeply integrating into the world economy with the completion of many large-scale free trade agreements. With the development of fast-food brands, they were also quickly introduced into Vietnam, creating a boom, gaining popularity and gradually becoming a favorite dish in bustling life. And more than that, they help save time and bring convenience, have many attractive flavors, unique designs, and affordable prices that have created a new habit for a large part of consumers. Vietnam. Through research, it helps us thoroughly understand customer needs and habits, approach and communicate with customers, and manage customer information systematically and effectively. To provide suitable products and services to meet the needs and desires of customers. At the same time, it helps us understand the strengths and weaknesses and give opinions to improve the shortcomings in the brand's customer service.
Keywords: Customer Care, Lotte, Customer Retention, Satisfaction, Competition
Pages: 498-506
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