Deploying Customer Care Activities at AEON Vietnam

The open policy of the market economy along with the participation of many different economic sectors and subjects has placed businesses in a fierce competition. Of course, to survive and develop in today's competitive conditions, businesses must take many measures such as: Marketing, promoting product brands, improving the quality of sales staff, pricing policies...And one of the important measures that every company cannot ignore is the customer care and management system. In this article, we conduct research and evaluate the customer care organization at AEON, which operates in the largest foreign retail sector in Vietnam.