E ISSN: 2583-049X
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International Journal of Advanced Multidisciplinary Research and Studies

Volume 4, Issue 6, 2024

Effectiveness of Online Advertising in Reaching Target Audiences



Author(s): Dr. KVB Ganesh, Chintada Thanu Sri, Kolli Purnendra Reddy, Habumugisha Niyotwizeye Gisele, Cyimpaye Gloria

Abstract:

The effectiveness of online advertising in targeting specific audiences has become a pivotal aspect of modern marketing strategies. This paper explores the effectiveness of online advertising in teaching various concepts and ideas to demographics. It delves into the strengths and weaknesses of online advertising, including its ability to target specific audiences, measure results, and adapt to changing preferences. Key factors influencing the effectiveness of online advertising are analyzed, such as the quality of the content, the relevance of the messaging, and the chosen platforms. Ultimately, this paper aims to provide insights into the potential of online advertising as a teaching tool and offer recommendations for maximizing its effectiveness. By understanding the strengths, weaknesses, and best practices, marketers and educators can leverage online advertising to reach and educate their target audiences effectively.


Keywords: Online Advertisement, Target Audience, Demographic, Feedback, Digital Platforms

Pages: 391-394

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