Success of Online Marketing in the Difficult Age

In the modern digital world, marketers experience new challenges and opportunities. The act by marketers to use online media to sell their products or services is referred to as digital marketing. Online marketing is majorly targeted at getting customers and allowing them to get in touch with the company through the content of the media. This essay revolves around how online marketing helps both companies and consumers. We discuss the impact of digital marketing on the sales of the companies. This paper also indicates the difference between traditional marketing and online marketing. Various types of digital marketing and their effectiveness have been discussed in this research, including how they affect the sales of a company. We have analyzed a sample of 150 businesses and 50 executives, which are randomly selected to show the effectiveness of digital marketing. The collected data has used a variety of statistical techniques and software packages for analysis.