Tourism Industry and Economic Development: A Case Study of Ladakh

Ecotourism has risen as a solution to counter conventional tourism's adverse effects while encouraging local involvement. This study delves into the social and economic impacts of ecotourism in Ladakh, India, where growing tourism has presented both environmental issues and developmental prospects. Socially, ecotourism encourages cultural preservation but also raises concerns about tourists not respecting the culture. Economically, it creates jobs but struggles with income inequality. The study conducted a survey with 28 participants to understand the local sentiments about Ecotourism. This study comprehensively analysis ecotourism's social and economic effects in Ladakh, emphasising sustainable practices and community engagement to maximise benefits while minimising negative consequences in this unique Himalayan region.