International Journal of Advanced Multidisciplinary Research and Studies
Volume 4, Issue 5, 2024
Customer Experience Management in Retail Business: A Theoretical Debate
Author(s): Dang Thi Phuong Chi, Nguyen Van Hoa, Pham Van Thu, Nguyen Anh Tuan, Hoang Tien Nguyen
Abstract:
This article introduces us to the field of research of marketing management which embraces customer experience and related concepts which are subjects of conceptualization in this article. As a result, authors will prove the importance of customer experience management in one of selected industries which is a retail sales business.
Keywords: Customer Experience, Retail Business, Management Strategy
Pages: 854-863
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