Study the Factors Affecting the Decision to use Accounting Services of Small and Medium Enterprises in Hanoi

This research examines factors influencing the adoption of accounting services by Small and Medium Enterprises (SMEs) in Hanoi. Using qualitative methods, the study identifies key factors such as cost considerations, perceived benefits, trust and reputation, regulatory compliance, technological advancements, and owner/manager characteristics. SME owners/managers generally recognize the value of accounting services but face barriers like high costs and lack of awareness. Facilitators include the need for regulatory compliance, technological advancements, and the reputation of accounting firms. Recommendations include tailored service packages, leveraging technology, and enhancing financial literacy. The findings provide practical insights for service providers, policymakers, and SME owners/managers to support the growth and competitiveness of SMEs in Hanoi.