International Journal of Advanced Multidisciplinary Research and Studies
Volume 4, Issue 4, 2024
Green Enterprises through Home-based Enterprises in the Sonitpur District of Assam
Author(s): Dr. Manoj Kumar Hazarika
DOI: https://doi.org/10.62225/2583049X.2024.4.4.3175
Abstract:
Our survival is largely dependent on the environment, which is also influenced by the work we do for a living. The business and the environment should go hand in hand with industrialization. In order to succeed in the domains of industrialization and the environment, we must embrace green technologies that guide us towards sustainable development. Environmental issues like pollution, global warming, depletion of the ozone layer, climate change, and other natural disasters brought on by ecosystem disruption give rise to the idea of the "green entrepreneur." Moreover, customers are becoming more conscious towards eco-friendly or green products due to the growing awareness of environmental issues. Thus, the growth of the green market is a result of consumer inclination. The term "Green Entrepreneurship" was first used by Gustav Berle in 1991 in his book "The Green Entrepreneur: Business Opportunities That Can Save the Earth and Make You Money." Home-based Enterprises (HBEs) help to show the local talent with available local resources at a very minimum cost of capital. These enterprises belong to the micro-enterprise category. The HBEs generate employment opportunities and promote self-employment by boosting entrepreneurial activities. Generally, HBEs are run by family members from their homes to meet local requirements. The government of India included 112 types of home-based/service industries and 9 special types of home-based industries for Rural India under the list of Group-A and Group-A (1) respectively in the Master Plan 2021. These enterprises are environment friends since they are established along with the home. This paper is focused on how some home-based enterprises practice green entrepreneurship in the region. A field study was also conducted, with a sample of 50 units in the district by applying the judgment sampling method.
Keywords: Green Economy, Green Entrepreneurship, Sustainable Development, Home-based Enterprises, Household Industries
Pages: 1264-1268
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